Designed, engineered and tested in the company’s state-of-the-art R&D Centre in Frankfurt, Germany, the CEAT Czar HT (265/65 R 17) is manufactured for Toyota Land Cruiser Prado 120 and Prado 150, Toyota Hilux and Mitsubishi Montero – vehicles that demand high performance both on and off road, the company said in a media release.

“This latest masterpiece in radial tyre design and build from our manufacturing plant in Kelaniya is an exciting addition to our portfolio,” CEAT Kelani Chief Operating Officer Shamal Gunawardene said.

“It caters to a discerning customer segment that looks for exceptional control, comfort, safety and endurance, characteristics that are hallmarks of CEAT SUV radials. We expect the new tyre to be a formidable competitor for the imported tyre brands that dominate this segment.”