Mobitel, which started operations in 1993, became a wholly owned subsidiary of SLT in October 2002 ??making it 20 years of being Sri Lanka?? National Mobile Service Provider. Over a two-decade period, Mobitel has achieved many a milestone. In January 2004, the company launched its fully-fledged 2.5G GSM network that is EDGE/GPRS enabled and designed to operate on dual band. In December 2007, the company launched its 3.5G HSPA network - the first Super 3.5G network in South Asia. Further, Mobitel successfully demonstrated HSPA + MIMO technology with down link speed up to 28.8 Mbps and carried out successful trial of 4G/LTE technology with downlink speed exceeding 96 Mbps, for the first time in the South Asian Region. Investments committed to date in the 2.5G/3.5G/4G networks and service offering amounts to over US$ 500mn. The company continued with its strategy which is positioned around value innovation and customer centricity firmly believing that, it can serve well, by making the best out of the technology being used, distribution systems, product portfolio, services and value added services, with heightened acumen concerning customer needs and interests. It led the company to seek an enhanced market position characterised by improved market share as well as strong revenue and product growth. In addition, it enabled the company to build a strong brand image, dynamic and happening, with improved visibility at strategic locations, leveraging on the success of its illustrious parent company - SLT. The company is in the process of upgrading its network to a Next Generation Network, and is poised to assume a lead role in bringing cutting edge mobile technology that would inevitably help shape the next ICT led technological development phase of Sri Lanka. With a strategy of 'value innovation', the Mobitel customer always wins. Mobitel believes that technology for its own sake is meaningless, and fosters an organizational culture that focuses on Customer Centricity. This philosophy which is a way of life at Mobitel has enabled to build long lasting relationships with Customers, which is evident by the ever increasing customer base which currently stands beyond the 4 million mark. The features and benefits built into the Innovative packages that Mobitel offer are all designed carefully with the customer's best interest at heart, standing by its slogan of "We Care. Always.".